The Verse Universe – A Poetry YouTube Channel Business Plan

Channel Overview

The Verse Universe is a poetry-focused YouTube channel that combines classic and contemporary poetry with visually engaging content and educational elements.

Revenue Streams

1. Ad Revenue

• Monetization through YouTube Partner Program
• Estimated earnings: $2-5 per 1000 views for poetry content
• Target: 100,000 views per video within first month

1. Sponsorships

• Writing tools (Scrivener, Grammarly)
• Online learning platforms (Skillshare, MasterClass)
• Book subscription services (Book of the Month)
• Estimated earnings: $500-2000 per sponsored video

1. Merchandise

• Poetry-themed t-shirts and hoodies
• Literary quote mugs and accessories
• Custom journals and writing supplies
• Projected margin: 40-60% per item

1. Patreon Tiers

• $5/month: Early access to videos, exclusive poems
• $15/month: Monthly writing workshops
• $25/month: Personalized poetry feedback
• Target: 500 patrons across tiers

Content Categories

Weekly Series

1. “Poem of the Week”

• Deep dive into famous poems
• Historical context and analysis
• Dramatic reading with visual elements

1. “Modern Verse Spotlight”

• Feature contemporary poets
• Interview segments
• Live readings

1. “Poetry Writing Workshop”

• Teaching different poetic forms
• Writing prompts and exercises
• Community feedback sessions

Monthly Specials

1. “Poet Biography”

• In-depth look at major poets
• Archival footage and photos
• Analysis of complete works

1. “Poetry in Translation”

• International poetry features
• Cultural context
• Side-by-side translations

Sample Video Script: “Understanding T.S. Eliot’s The Waste Land”

[Elegant opening animation with channel logo]

Host: “Welcome back to The Verse Universe, where today we’re diving into what many consider the most influential poem of the 20th century – T.S. Eliot’s The Waste Land…”

[Cut to atmospheric visuals of post-WWI London]

“Published in 1922, this masterpiece emerged from the ashes of the First World War, when Europe was grappling with unprecedented loss and disillusionment…”

[Fade to dramatic reading of opening lines with subtle background music]

“April is the cruellest month, breeding
Lilacs out of the dead land, mixing
Memory and desire, stirring
Dull roots with spring rain…”

Production Elements

• High-quality microphone for clear audio
• Professional lighting setup
• Green screen for varied backgrounds
• Animation software for text overlays
• Music licensing for background tracks
• Video editing software subscription

Marketing Strategy

1. Social Media Integration

• Instagram: Daily poetry quotes
• Twitter: Poetry discussions and polls
• TikTok: Short-form poetry content
• Pinterest: Poetry infographics

1. Collaboration Opportunities

• Other literary YouTubers
• Poetry publishers
• Literary festivals
• Writing programs

1. SEO Strategy

• Keyword research for poetry topics
• Optimized titles and descriptions
• Strategic tag usage
• Playlist organization

Growth Targets

Year 1:

• 50,000 subscribers
• 1M total views
• 200 Patreon supporters
• 2-3 brand sponsorships

Year 2:

• 200,000 subscribers
• 5M total views
• 500 Patreon supporters
• Monthly brand partnerships